Discussion paper DP17372 Marketing Investment and Intangible Brand Capital Bart Bronnenberg Jean-Pierre Dube Chad Syverson 9 Jun 2022 Industrial Organization E22 M30 M31
Discussion paper DP15706 Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry Bart Bronnenberg Jean-Pierre Dube Joonhwi Joo 24 Jan 2021 Industrial Organization D12 L11 M31 M37
Discussion paper DP13283 Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test Bart Bronnenberg Jean-Pierre Dube 29 Oct 2018 Industrial Organization L11 L15 M31 M37
Discussion paper DP11648 The Formation of Consumer Brand Preferences Bart Bronnenberg Jean-Pierre Dube 19 Nov 2016 Industrial Organization L11 L15 M31 M37