Justin M Rao

Research Scientist at Yahoo! Research Labs

Justin M Rao, Ph.D., is a Research Scientist at Yahoo! Research Labs in Santa Clara, CA. Justin is a behavioral economist focusing on belief formation, information processing, strategic decision making and factors that contribute to pro-social motivations. He is interested in how departures from normative standards of rationality can be explained by psychological features of the information structure, experience and incentives. He also pursues interdisciplinary work in social psychology and attention/perception.