Laura Straeter is a behavioural scientist within Group Research at ING and involved in the Think Forward Initiative. She holds a PhD in Marketing Management from the Rotterdam School of Management, Erasmus University. Laura received her Bachelor degree in Social Psychology and her Research Master degree in Social and Behavioural Sciences from Tilburg University. Before joining ING in January 2018, she was a lecturer at Maastricht University and worked for marketing research consultancy firms.