Maja Adena is Head of the Research Group "Information, Incentives, Inequality," at the WZB Berlin Social Science Center and Professor at TU Berlin. Her academic interests are mainly in the field of public economics, especially charitable giving and non-profit organizations. Several of her studies involve (field) experiments on the optimal design of a fundraising campaign. In the field of political economy she works on persuasion, studying the question of how far the media can influence individual preferences and behavior. Her research is also concerned with poverty and deprivation and how it impacts individual well-being. She has published articles in such journals as The Quarterly Journal of Economics, Management Science, and Journal of Public Economics.

VoxEU Column
The sword and the word: How Allied bombing and propaganda undermined German morale during WWII
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