Victoria Serra-Sastre is a Lecturer at the Department of Economics at City University London. She is a Visiting Fellow at the LSE Health, London School of Economics & Political Science. Her main research interests are applied microeconomics, health economics and microeconometrics. She has been working on the diffusion of new technologies in the health care sector. Her research is focused on the identification of the determinants of the uptake of new medicines and the diffusion of surgical procedures. Victoria has also been working in topics related to the economic evaluation of new forms of health care provision and in the development of cost-effectiveness modelling of particular health care interventions.