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Discussion Paper Details

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Title: The Economic Consequences of Social Network Structure

Author(s): Matthew O. Jackson, Brian Rogers and Yves Zenou

Publication Date: February 2015

Keyword(s): centrality measures, contagion, diffusion, endogeneity, homophily, network formation., social economics, social learning and Social networks

Programme Area(s): Public Economics

Abstract: We survey the literatures on the economic consequences of the structure of social networks. We develop a taxonomy of 'macro' and 'micro' characteristics of social inter-action networks and discuss both the theoretical and empirical findings concerning the role of those characteristics in determining learning, diffusion, decisions, and resulting behaviors. We also discuss the challenges of accounting for the endogeneity of networks in assessing the relationship between the patterns of interactions and behaviors.

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Bibliographic Reference

Jackson, M, Rogers, B and Zenou, Y. 2015. 'The Economic Consequences of Social Network Structure'. London, Centre for Economic Policy Research. https://cepr.org/active/publications/discussion_papers/dp.php?dpno=10406