Discussion Paper Details

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Title: The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests

Author(s): Ruben Cuevas Rumin, Angel Cuevas Rumin, Klaus Desmet and Ignacio Ortuño-Ortín

Publication Date: November 2021

Keyword(s): cross-country differences, evolutionary psychology, Facebook interests, Gender equality, Gender Gap, gender-related preferences, non-gender-related preferences, preferences and social role theory

Programme Area(s): Labour Economics and Political Economy

Abstract: This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country's degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.

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Bibliographic Reference

Cuevas Rumin, R, Cuevas Rumin, A, Desmet, K and Ortuño-Ortín, I. 2021. 'The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests'. London, Centre for Economic Policy Research.