Citation

Discussion Paper Details

Please find the details for DP5064 in an easy to copy and paste format below:

Full Details   |   Bibliographic Reference

Full Details

Title: Advertising Content

Author(s): Simon P Anderson and Régis Renault

Publication Date: May 2005

Keyword(s): content analysis, information disclosure, informative advertising and search

Programme Area(s): Industrial Organization

Abstract: Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyse a monopoly firm?s choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both; and prefers to convey only limited product information if possible. It is socially harmful to force it to provide full information if it has sufficient ability to parse the information imparted, but nor does it help to restrict the information voluntarily provided.

For full details and related downloads, please visit: https://cepr.org/active/publications/discussion_papers/dp.php?dpno=5064

Bibliographic Reference

Anderson, S and Renault, R. 2005. 'Advertising Content'. London, Centre for Economic Policy Research. https://cepr.org/active/publications/discussion_papers/dp.php?dpno=5064