DP10738 The Political Legacy of Entertainment TV
|Author(s):||Ruben Durante, Paolo Pinotti, Andrea Tesei|
|Publication Date:||July 2015|
|Keyword(s):||entertainment, Italy, political participation, television, voting|
|JEL(s):||D72, L82, Z13|
|Programme Areas:||Public Economics|
|Link to this Page:||cepr.org/active/publications/discussion_papers/dp.php?dpno=10738|
We study the political impact of entertainment television in Italy exploiting the staggered introduction of Berlusconi's commercial TV network, Mediaset, in the early 1980s. We find that individuals with early access to Mediaset all-entertainment content were more likely to vote for Berlusconi's party in 1994, when he first ran for offce. The effect persists for five elections and is driven by heavy TV viewers, namely the very young and the elders. Regarding possible mechanisms, we find that individuals exposed to entertainment TV as children were less cognitively sophisticated and civic-minded as adults, and ultimately more vulnerable to Berlusconi's populist rhetoric.