DP15645 Self-Signaling in Moral Voting
|Author(s):||Lydia Mechtenberg, Grischa Perino, Nicolas Treich, Jean-Robert Tyran, Stephanie Wang|
|Publication Date:||January 2021|
|Keyword(s):||information avoidance, moral bias, multi-wave field experiment, voting|
|JEL(s):||C93, D72, D91|
|Programme Areas:||Public Economics|
|Link to this Page:||cepr.org/active/publications/discussion_papers/dp.php?dpno=15645|
This paper presents a two-wave survey experiment on self-image concerns in moral voting. We elicit votes on the so-called Horncow Initiative. This initiative required subsidization of farmers who refrain from dehorning. We investigate how non-consequentialist and non-deontological messages changing the moral self-signaling value of a Yes vote affect selection and processing of consequentialist information, and reported voting behavior. We find that a message enhancing the self-signaling value of a Yes vote is effective: voters agree more with arguments in favor of the initiative, anticipate more frequently voting in favor, and report more frequently having voted in favor of the initiative.