Discussion paper

DP17372 Marketing Investment and Intangible Brand Capital

In this article, we discuss many aspects of the concept, measurement, creation, and macro and micro consequences of marketing investments and the intangible capital they create.

£6.00
Citation

Bronnenberg, B, J Dube and C Syverson (2022), ‘DP17372 Marketing Investment and Intangible Brand Capital‘, CEPR Discussion Paper No. 17372. CEPR Press, Paris & London. https://cepr.org/publications/dp17372