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Records found: 3
| DP13283 |
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test Author(s): Bart Bronnenberg, Jean-Pierre Dube and Robert Sanders Published: October 2018 |
| DP11220 |
You Are Judged by the Company You Keep: Reputation Leverage in Vertically Related Markets Author(s): Jay-Pil Choi and Martin Peitz Published: April 2016 |
| DP6601 |
Umbrella Branding and External Certification Author(s): Hendrik Hakenes and Martin Peitz Published: December 2007 |
Records Found 3