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| DP13897 |
From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising Author(s): Francesco Decarolis and Gabriele Rovigatti Published: July 2019 |
| DP7988 |
Targeting in Advertising Markets: Implications for Offline vs. Online Media Author(s): Dirk Bergemann and Alessandro Bonatti Published: September 2010 |
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