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DP9027	Does Merger Simulation Work? A "Natural Experiment" in the Swedish Analgesics Market Market Author(s): Jonas Björnerstedt and Frank Verboven Published: July 2012
DP8988	Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry Author(s): Simon P Anderson, Federico Ciliberto, Jura Liaukonyte and Régis Renault Published: May 2012

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