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DP14628	Global giants and local stars: How changes in brand ownership affect competition Author(s): Vanessa Alviarez, Keith Head and Thierry Mayer Published: April 2020
DP13283	Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test Author(s): Bart Bronnenberg, Jean-Pierre Dube and Robert Sanders Published: October 2018
DP10877	Store Brands and the Role of Advertising Author(s): Rachel Griffith, Michal Krol and Kate Smith Published: October 2015

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