Discussion paper DP17401 Market Effects of Sponsored Search Auctions Massimo Motta Antonio Penta 21 Jun 2022 Industrial Organization
VoxEU Column The rise of buyer power in online advertising Gabriele Rovigatti Francesco Decarolis 12 Sep 2019 Competition Policy
Discussion paper DP13897 From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising Francesco Decarolis Gabriele Rovigatti 28 Jul 2019 Industrial Organization C72 D44 L81
VoxEU Column An experiment to estimate the effectiveness of branded search ads Uri Gneezy Lorenz Götte Lorenzo Coviello 18 Feb 2018 Industrial organisation