Discussion paper DP17401 Market Effects of Sponsored Search Auctions Massimo Motta Antonio Penta 21 Jun 2022 Online advertising Auctions Oligopoly Search engines Brands Horizontal agreements Industrial Organization
VoxEU Column The rise of buyer power in online advertising Francesco Decarolis Gabriele Rovigatti 12 Sep 2019 Competition Policy Online advertising Buyer power search auctions Competition policy
Discussion paper DP13897 From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising Francesco Decarolis Gabriele Rovigatti 28 Jul 2019 Buyer power Concentration Online advertising Platforms Sponsored search Industrial Organization C72 D44 L81
Discussion paper DP13897 From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising Francesco Decarolis Gabriele Rovigatti 28 Jul 2019 Buyer power Concentration Online advertising Platforms Sponsored search Industrial Organization C72 D44 L81
VoxEU Column An experiment to estimate the effectiveness of branded search ads Lorenzo Coviello Uri Gneezy Lorenz Götte 18 Feb 2018 Industrial organisation Search engines branded search organic search Online advertising Ebay Edmunds.com
VoxEU Column The dominance of Google Federico Etro 30 Jan 2011 Competition Policy Google EU Competition Commission Online advertising
