Discussion paper DP8076 Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies? Georges Siotis Maria-Angeles de Frutos Carmine Ornaghi 24 Oct 2010 Industrial Organization I11 L11 L13 L65 M37
Discussion paper DP7988 Targeting in Advertising Markets: Implications for Offline vs. Online Media Dirk Bergemann Alessandro Bonatti 1 Sep 2010 Industrial Organization D44 D82 D83
Discussion paper DP7785 Pricing and Information Disclosure in Markets with Loss-Averse Consumers Martin Peitz Heiko Karle 19 Apr 2010 Industrial Organization D83 L13 L41 M37
Discussion paper DP7729 Platform Siphoning: Ad-Avoidance and Media Content Simon Anderson Joshua Gans 7 Mar 2010 Industrial Organization L82 L86 M37
Discussion paper DP7456 Consideration Sets and Competitive Marketing Ran Spiegler Kfir Eliaz 23 Sep 2009 Industrial Organization C72 D03 D11 D21 D43
Discussion paper DP7154 Economic growth and the design of search engines Gilles Saint-Paul 9 Feb 2009 International Macroeconomics O3
Discussion paper DP7109 Non-comparative versus Comparative Advertising as a Quality Signal Winand Emons Claude Fluet 1 Jan 2009 Industrial Organization D82 K41 K42
Discussion paper DP6999 Seasonality and the Effect of Advertising on Price David Genesove Avi Simhon 23 Oct 2008 Industrial Organization L10 M37
Discussion paper DP6072 Exclusive Quality - Why Exclusive Distribution May Benefit the TV Viewers Johan Stennek 23 Jan 2007 Industrial Organization C78 D43 K21 L42
Discussion paper DP5152 Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality Tuvana Pastine Ivan Pastine 23 Jul 2005 Industrial Organization L13 L15 M37
Discussion paper DP4771 Content and Advertising in the Media: Pay-TV versus Free-To-Air Tommaso Valletti Martin Peitz 23 Dec 2004 Industrial Organization D43 L13 L82
Discussion paper DP4817 Advertising and Pricing at Multiple-Output Firms: Evidence from US Thrift Institutions Evren ÖRS Robert DeYoung 23 Dec 2004 Financial Economics G21 L10