VoxEU Column An experiment to estimate the effectiveness of branded search ads Uri Gneezy Lorenz Goette Lorenzo Coviello 18 Feb 2018 Industrial organisation
Discussion paper DP12333 A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising Lorenz Goette Lorenzo Coviello Uri Gneezy 25 Sep 2017 Industrial Organization C93 D90