Discussion paper DP17372 Marketing Investment and Intangible Brand Capital Bart Bronnenberg Jean-Pierre Dube Chad Syverson 9 Jun 2022 Industrial Organization E22 M30 M31
Discussion paper DP15706 Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry Bart Bronnenberg Jean-Pierre Dube Joonhwi Joo 24 Jan 2021 Industrial Organization D12 L11 M31 M37
Discussion paper DP15707 Gains from Convenience and the Value of E-commerce Yufeng Huang Bart Bronnenberg 24 Jan 2021 Industrial Organization D12 L81 M31
Discussion paper DP13302 Consumer Time Budgets and Grocery Shopping Behavior Bart Bronnenberg Tobias Klein Yan Xu 6 Nov 2018 Industrial Organization D12 D13 M31 J22
Discussion paper DP13283 Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test Bart Bronnenberg Jean-Pierre Dube 29 Oct 2018 Industrial Organization L11 L15 M31 M37
Discussion paper DP13058 Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing Bart Bronnenberg 18 Jul 2018 Industrial Organization D11 D21 L13 L81 M31
Discussion paper DP11648 The Formation of Consumer Brand Preferences Bart Bronnenberg Jean-Pierre Dube 19 Nov 2016 Industrial Organization L11 L15 M31 M37