Market Structures
Bypassing the Middleman

n many markets, sellers and buyers face a choice between trading with middlemen who set bid and ask prices (intermediated trade), searching for a partner on the other side of the market (direct trade) or not trading. Examples include markets for second-hand goods, where traders compete with newspaper advertisements for the business of sellers and buyers, and financial markets where brokers compete with decentralized trading mechanisms. Typically, direct trade involves a better price (because there is no margin interposed between the price the buyer pays and that received by the seller), but often at some cost, usually owing to trading frictions. Middlemen, by contrast, often provide liquidity, thus improving the speed and reliability of trade, but at a less favourable price because of the middleman’s extracted margin.

This market situation raises several questions. First, what determines the balance between direct and intermediated trade where both are available, and how do the decisions of sellers and buyers affect each others’ options? Second, is the outcome of intermediation likely to be welfare-improving? Third, does disintermediation – when direct trade replaces intermediated trade – happen at the right time? In Discussion Paper No. 1539, John Fingleton analyses the competition between direct and intermediated trade. He shows that, if the alternative of trading directly exists, middlemen’s supply and demand depend on both their bid and ask prices. Multiplicity also prevails. Direct trade does not constrain the market power of middlemen unless it is frictionless, but its presence does increase welfare. The author’s results also suggest that the timing of disintermediation is likely to be suboptimal, with implications, for example, for the analysis of many financial and food markets, where alternative trade channels exist.

Competition between Intermediated and Direct Trade and the Timing of Disintermediation
John Fingleton

Discussion Paper No. 1539, December 1996 (IO)