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R&D
Policy
May the force be
with you
If firms are in a race to introduce some new product or process and
if it is important to come first in this race because of the competitive
advantage thus conferred, policy-makers often seek to design measures
that would give a strategic advantage to `national champions' in their
country. In Discussion Paper No. 276, John Beath, Yannis
Katsoulacos and Research Fellow David Ulph consider public
policies directed towards R&D in the context of a model of two firms
engaged in a patent race. Both firms may be engaged in production that
yields current profits; one of the firms, possibly as the outcome of
some previous race, may already have a competitive advantage over its
rival lower marginal costs. Each firm has to decide how much R&D
effort to undertake at each instant of time, and for simplicity it is
assumed that the probability a firm will discover the new product or
process depends solely on the flow rate of R&D expenditure by that
firm, not on its accumulated R&D; i.e. there is no
learning-by-doing.
The authors derive an expression for the expected present value of each
firm's profits as a function of its own and its rival's effort levels
and use that to obtain its reaction function, that is its
profit-maximizing choice of R&D in response to any given choice by
its rival. They find that the R&D behaviour of the two firms is
completely determined by two forces. The first is the profit incentive
the desire to increase profits by introducing a better production
process; this exists even in the absence of rivals, and depends on the
difference between the firm's current profits and its profits if it were
the only firm to introduce the innovation. The second force is the
competitive threat, the pressure to invest in R&D simply to stop
rivals gaining competitive advantage. This depends on the difference
between the firm's profits if it innovates first and its profits if one
of its rivals innovates first. Since one firm may initially enjoy a
competitive advantage the absolute and relative magnitudes of these two
forces will differ across firms.
The authors argue that most existing analyses of strategic innovation
make assumptions that limit the role that one or the other of these
forces play, and so can be viewed as special cases of the general
framework presented in this Discussion Paper. The size of these two
forces for each firm in an industry has important implications for
public policy. Suppose one government subsidizes the R&D effort of
the firm located in its country. That firm's R&D will increase, but
the welfare implications will depend on how this affects its rival's
R&D spending and how this, in turn, affects the first firm's
profits. If, for example, the rival's competitive threat exceeds its
profit incentive, then its response will be to increase its own R&D
spending. Now if, for the first firm, the competitive threat also
exceeds its profit incentive, the present value of its future profits
will fall as the rival increases its R&D expenditure the subsidy
will be welfare-reducing. The only circumstances in which the
subsidizing country gains, Ulph and his co-authors find, is when the
relative magnitudes of the profit incentive and competitive threat are
different for the two firms.
The authors also consider policies to encourage cooperative R&D
ventures (but which allow competition in the product market after
innovation). In the case of a duopoly, such cooperation will reduce the
costs of R&D and so tend to increase the amount of R&D, because
of the profit motive. Cooperative ventures remove the competitive
threat, however, which tends to reduce R&D; and since both firms
obtain the innovation, subsequent market innovation will be more
intense, reducing the profit incentive. Under some assumptions the
second and third effects dominate and cooperative ventures reduce
R&D, but this may not generally be true.
Beath, Katsoulacos and Ulph also examine the benefits from cooperation
among a sub-group of firms facing competition from a rival group. In
this case cooperation only removes the competitive threat between the
firms undertaking cooperation they still face a competitive threat from
their rivals. These rivals, however, face a greater competitive threat
because of the more intense competition that will prevail if the
cooperating firms innovate first. All firms end up doing more R&D as
a result. The authors give an example where the gains from cooperation
are extremely small suggesting that there must clearly be cases where it
does not pay
Strategic R&D Policy
John Beath, Yannis Katsoulacos and David Ulph
Discussion Paper No. 276, October 1988 (AM)
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