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International
Trade
Imperfect
Competition The
theory of international trade has traditionally analysed trade in
competitive markets, where participants are 'small', so prices and the
market environment are beyond their influence. The policy relevance of
such theory may be limited, since much international trade is conducted
by large 'oligopolistic' multinational enterprises. The framework of
imperfect competition permits firms to behave strategically, exercising
their influence on the market. Extending this analysis to individual
economies open to trade and the relations among them is a major step
towards realism and applications to current policy issues.
CEPR held a joint workshop with the International Economics Study Group
at the Centre on 10-11 September devoted to the policy implications of
international trade with imperfectly competitive markets. Recent
research has shown that there is scope within this framework for
government intervention in trade. The main argument is one of 'rent
extraction'. In imperfectly competitive markets, firms can earn
supernormal profits or 'rents'. Domestic firms operating abroad benefit
their home country, because the rents extracted increase national
income. Policy intervention can improve national welfare if it enables
home firms to gain a competitive advantage over foreign firms and so
extract larger rents. Policy intervention in this situation usually
takes the form of export subsidies.
Is 'targeted' export promotion desirable? Gene Grossman (Princeton and
CEPR) discussed this issue in the first paper of the workshop, 'Targeted
Export Promotion with Several Oligopolistic Industries', written with
Avinash Dixit. Rent- extraction arguments are usually formulated in a
partial equilibrium framework and ignore the possibility of domestic
resource constraints. What difference would this make to the results?
The increased rent earned as a result of export subsidies in one sector
may be offset by lower rents earned in other sectors. Increased activity
in the subsidized sector could bid up the price of domestic resources.
This in turn may reduce the output and rent-extraction of the
unsubsidized industry.
Grossman took as an example the US high-technology sector, in which
several oligopolistic industries shared a common resource - scientists -
which was specific to that sector and of which there was a limited
(inelastic) supply. If each industry used the same technology, then a
blanket subsidy of all the industries in the sector would lead to no
change in their output or rent extraction - merely a rise in the wages
of scientists! This indicated a need to explore differential subsidies
between industries and 'targeting' certain industries in the sector.
Where industries are identical, free trade with no subsidy is optimal;
where industries differ, the government should target those industries
where the increased rent-extraction (per scientist) is highest.
Successful targeting, however, requires considerable information, even
in the simple model presented. Grossman concluded that the potential
benefits from strategic trade subsidies can be exaggerated when only one
industry is considered in isolation.
The discussion made it clear that these results depended crucially on
the assumption that the factor in limited supply was not employed
outside the oligopolistic sector. Otherwise, the government could simply
subsidize the whole rent-generating sector at the expense of the
competitive sector of the economy. It was also suggested that in the
case of US high technology a key factor had been the ability of American
companies to 'steal' scientists from abroad: the importance of such
labour mobility could reduce the effects of an inelastic domestic
supply.
The presentation by John Sutton (LSE and CEPR) was drawn from a study
'Europe and Protectionism', undertaken by the Royal Institute of
International Affairs for Department of Trade and Industry. Sutton saw
two main propositions in the French memorandum to the EEC on European
industrial policy. The first was an argument for R and D subsidies,
either general or targeted on specific industries. Sutton noted that in
practice most policies to encourage R and D applied to individual
industries, and he explored some of the theoretical reasons for such
'targeting'.
Sutton argued that his theory of 'natural oligopolies', formulated
jointly with Avner Shaked, provides a framework for understanding these
policies. They start from a situation in which firms can employ product
differentiation as well as pricing decisions as part of their strategy.
The resulting equilibrium can involve a 'natural oligopoly', with only a
few firms producing. The key point is that this equilibrium is
asymmetric: a few firms produce, while the rest are losers who are
inactive. Industrial policy matters here, since it can create situations
where domestic firms are active at the expense of foreign competitors.
The Airbus project may be an illustration. By using a mixture of
subsidies and procurement policies, the Europeans were able to bring
about the withdrawal of McDonnell Douglas.
The second argument in the French memorandum was the need to allow
European firms to cooperate on large ventures, even at the expense of
competition policy. Sutton considered the case for cooperative R and D
ventures. Recent experience here has not been promising: European
governments have not shown willingness to encourage their own firms to
share information with other European firms. Furthermore, Sutton argued
that the failed Grundig/Thomson-Brandt merger showed the French and
German governments to have totally different priorities in balancing
anti-trust policy against increased cooperation.
Participants queried whether strategic policy-making was theoretically
sensible in the 'natural oligopoly' model. Technical problems might mean
that no equilibrium need exist. Discussion also brought out the need for
European countries to cooperate, if only in their policies to attract
foreign direct investment. As the Nissan case showed, foreign firms can
play off one country against another and thus charge a high price for
bringing in new technologies and employment.
What competitive advantages do such multinational companies enjoy?
Henrik Horn (Stockholm) addressed this question in 'Multinational
Corporations and Control of Operations', written jointly with Wilfred
Ethier (Pennsylvania). There are two conflicting answers to this
question. On the production side, multinationals may possess
technological advantages and benefit from economies of scale. On the
organizational side, there are 'managerial' diseconomies, as the work of
Oliver Williamson suggests: firms become more hierarchical as they
expand; and as the number of management layers increases, there is a
loss of managerial control. In the case of multinationals, Horn pointed
out an additional managerial diseconomy, the 'interface' problem posed
by international communication and coordination.
The large OPEC surpluses of the 1970s led to the proposal that the
industrial countries should exploit their monopoly power in capital
markets by taxing interest payments to OPEC. David Ulph (Bristol and
CEPR) analysed this idea in 'International Trade in Resources and
Capital under Various Market Structures,' written jointly with Alistair
Ulph (Southampton and CEPR). Sweder van Wijnbergen had earlier
considered such a tax but had assumed that the oil market was
competitive and that OPEC could not act strategically. Ulph explored
this proposal within the framework of a model in which OPEC exerts
monopoly power in the oil markets by choosing the rate of extraction of
oil and the level of oil prices, while industrial countries can exert
their monopoly power in the capital markets through an interest tax.
Ulph argued that van Wijnbergen's formula for the optimal interest tax
could be misleading unless modified to take account of an imperfectly
competitive oil market. The sign of this correction, however, was
ambiguous and depended on the structure of OPEC pricing.
The discussion concentrated on some of the technical difficulties within
the model. The model gave no definite answer as to how the 'rent' was
divided between the industrial countries and OPEC. In the paper, the
authors had merely considered the best choice of interest tax given a
particular set of OPEC tariffs. In order to make the OPEC tariff
endogenous, a far more complex model might be needed.
One of the primary motives for foreign direct investment is alleged to
be 'tariff-jumping'. James Brander (UBC) and Barbara Spencer (Boston)
analysed this process in 'Direct Foreign Investment with Endogenous
Tariffs and Taxes'. The firm can choose to produce at home for export,
but such exports are subject to tariffs. Direct investment abroad avoids
such tariffs but involves tax payments to the host country. When the
host country can be relied upon not to alter its taxes once the
investment decision is made, the decision involves only a simple
comparison based on existing taxes and tariffs. Brander and Spencer
investigated the more complex case where a government's tax or tariff
policy may be altered after the investment decision is made. They found
that unemployment in the host country has a crucial effect on the
outcome. In the full employment case, the host country would choose a
tax on output and a tariff on imports which would make the firm
indifferent between producing at home and exporting, or producing in the
host country. There would be no advantage to tariff-jumping. In the case
of unemployment, however, there is an incentive for the host to charge a
lower tax on output to stimulate the firm's output and employment. With
unemployment, 'tariff-jumping' becomes the equilibrium solution.
In the discussion, objections were raised to the nature of the output
tax. John Sutton argued that in practice taxes on firms took the form of
taxes on profits, not on output. Brander and Spencer needed an output
tax in their model, because this gave the host government a trade-off
between higher tax revenues and lower output and employment in the
unemployment case. A profits tax would have no effect on employment in
their model and would not offer such a trade-off. In reality there are
other constraints, such as 'reputation effects', on how far a country
can alter its taxation policies if it wishes to encourage future
investment. Huw Dixon (Birkbeck) argued that the host government could
overcome the problem of credibility by offering firms lump- sum
inducements to invest which were paid prior to output being produced.
Tony Venables (Sussex and CEPR) presented the final paper of the
workshop, 'Does Protection Reduce Productivity?'. This analysed the
impact of protection on productivity when markets are oligopolistic.
Firms used their commitments of fixed factors such as capital in order
to influence the equilibrium in the product market. Because capital is
used strategically, the resulting mix of inputs need not be the
cost-minimizing ones. The nature of the distortion which results depends
on precisely how firms view the strategic interaction in the market. In
one case ('Cournot conjectures') there would be overcapitalization and
hence high labour productivity; while in another case ('Bertrand
conjectures') the outcome would be undercapitalization with low labour
productivity.
Given this oligopolistic framework, how does protection affect labour
productivity? Venables examined several possibilities. He found that in
the Cournot case, quotas would reduce labour productivity and welfare,
and that with Bertrand conjectures a tariff would raise both labour
productivity and welfare. In general the effects depended very much on
the nature of the conjectures held by firms.
From discussion of the workshop papers several themes emerged: the
conclusions of multi-stage game theory, or perfect- equilibrium models
are quite sensitive to the order in which moves are made, so that policy
conclusions must be treated cautiously; assumptions about entry to
oligopolistic markets are also crucial, as many of the results about the
desirability of protectionist policies in such markets turn on the
existence of monopoly rents; and some equilibrium concepts are of much
more practical relevance than others.
The final session was devoted to a round-table discussion of the issues
for future research. Stephen Smith (Department of Trade and Industry)
set out current trade policy issues to which the methods used in the
workshop could be applied. Michihiro Ohyama (Keio University) examined
current Japanese research in this area.
It is possible to construct a model of an open economy and calculate the
prices which would clear all product and resource markets in the
economy. Then one can introduce a policy change, such as a tariff
reduction, recompute the new equilibrium prices and examine the impact
of the policy change, taking into account its effects across markets in
the economy. It was argued that such 'computable general equilibrium' (CGE)
models of international trade had an important role in evaluating policy
changes. They could predict the magnitude and not merely the direction
of policy-induced changes. A recent CGE model of the Canadian economy
constructed by Richard Harris had included many elements of imperfect
competition, notably non-constant returns to scale. The model predicted
welfare gains from (multilateral) free trade much greater than those
derived from CGE models which assumed competitive markets. It was agreed
there was a need for developing appropriate CGE models for the UK and
the European Community which could be applied to the analysis of policy.
Gene Grossman discussed the NBER research on strategic behaviour and
trade policy, which was designed to bring together industrial economists
and those in government. Meetings were organized around case studies of
particular industries, with the economists bringing to bear the models
which seemed appropriate for that industry. Peter Neary, Director of the
CEPR International Trade programme, argued that this had great potential
in the UK, where so little case-study work was done by economists.
The workshop followed the annual IESG conference, held at Sussex
University. This focused on the theory of imperfect competition in
international trade. The first three papers at the conference were all
concerned in different ways with extending recent analyses of
international trade in differentiated products. In the first, 'Growth,
Trade and Income Distributon under Increasing Returns,' Paul Krugman
(MIT) set forth a unified framework for the analysis of growth and trade
in a situation where some goods were produced with increasing returns to
scale. He divided the effects of growth and trade between 'terms of
trade' effects, involving changes in the distribution of income, and
'scale' effects due to increases in the size of markets.
Conventional trade theory has some difficulty accounting for the
existence of intra-industry trade, as well as explaining why the volume
of international trade tends to be larger between economies which are
similar. Henryk Kierskowski (Graduate Institute of International
Studies, Geneva), in a paper written with Rodney Falvey, explored how
the unequal distribution of incomes and quality differences between
goods might account for these phenomena. Elhanan Helpman (Tel Aviv), in
'Imperfect Competition and International Trade: Evidence from Fourteen
Industrial Countries', examined how successfully recent models of
international trade under imperfect competition could account for the
observed patterns of intra-industry and international trade.
Trade theorists have also attempted to explain within the framework of
their theory the existence of multinational enterprises James Markusen
(Western Ontario) in a paper written with Ignatius Horstman, 'Strategic
Investments and the Development of Multinationals', explored the role of
tariffs, transport costs and 'sunk' costs in creating multinational
enterprises. He argued that when tariffs, transport costs and
'firm-specific' costs were large relative to 'plant-specific' costs, a
foreign firm could pre-empt the entry of home firms in smaller
countries.
George Norman (Reading) in 'Intra-industry Foreign Direct Investment:
its Rationale and Trade Effects' prepared jointly with John Dunning
(Reading), drew parallels between the possible explanations of
intra-industry trade and foreign direct investment.
Current theory focuses on three factors in accounting for multinational
enterprises: ownership advantages, such as patents; locational factors,
such as tariffs; and the advantages of internalizing international
transactions. In 'A General Equilibrium Theory of Trade, Foreign Direct
Investment and Multinational Corporations,' Wilfred Ethier
(Pennsylvania) attempted to incorporate these considerations in a
general equilibrium model giving rise to multinational enterprises.
Uncertainty played an important role in the internalization of
transactions in Ethier's model.
In 'Trade in Differentiated Goods and the Shifting of Protection across
Sectors,' David Greenaway (Buckingham) and Chris Milner (Loughborough)
examined how one might analyse the 'burden' or incidence of protection
in a model with a non-traded-goods sector.
Kelvin Lancaster (Columbia), in 'Multiproduct Defensive Monopoly in an
Open Economy', discussed how a firm producing more than one product
could set prices and choose its product specification so as to inhibit
the entry of foreign and domestic firms.
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