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Anglo-French
Colloquium
Industrial economics
and industrial organization
Collaborative research and meetings between economists
in the United Kingdom and France have assumed growing importance in
recent years. The Seventh Anglo-French Colloquium in Political Economy
was held at the Maison des Sciences de l'Homme in Paris on 29-30 May
1985. It was jointly financed by the MSH and the Economic and Social
Research Council and organized by the Centre d'Economie Quantitative et
Comparative and CEPR.
The Colloquium covered a range of topics, in which the common theme was
the relationship between industrial organization and industrial
economics and the possibility of bringing new theoretical ideas from the
former to bear on the latter. The sessions included oligopoly theory and
product differentiation, the strategy and organization of the firm,
industrial structure and trade, and industrial policy. The proceedings
took place in both languages, without simultaneous translation.
Two papers on strategic behaviour were presented in the first session.
'Strategic Groups and Monopolistic Competition', by Gabrielle Demange
(Ecole Polytechnique) and Jean-Pierre Ponssard (ENSAE), analysed
the pricing policies of enterprises in markets where products were
differentiated. In their model (based on work by Selten), there were two
firms whose equilibrium profits depended on their relative costs, the
size of their respective potential markets, and the overall price
elasticity of demand. There are three possible types of equilibria: pure
duopoly, monopoly with free entry, where the more efficient firm sells
at its monopoly price regardless of its competitor's decisions, and
monopoly with limit pricing, where the more efficient firm prices below
the monopoly price in order to drive out its competitor. When there is
little product differentiation, the more efficient firm will try to
unify the market if its own potential market is smaller; but with more
differentiation, it may seek to differentiate the market even further.
Huw Dixon (Birkbeck College) spoke on 'Strategic Investment in an
Industry with a Competitive Product Market'. He showed that 'strategic'
investment decisions may bring welfare losses even when product markets
are competitive. This is because production costs will exceed minimum
long-run costs, with a consequent loss of consumer surplus, and the
asymmetry between capital and labour input choices may lead to
undercapitalization.
Product differentiation was also the focus of two further papers, one by
Jean-Claude Rochet (Ecole Polytechnique) with Paul Champsaur, the
other by John Sutton (LSE and CEPR) with Avner Shaked (LSE). In
Rochet's analysis, enterprises chose the number and variety of their
products. If the firm chose to produce a wide range, market segmentation
and monopoly profits were possible, but there was a greater risk of
price wars with other producers. A particularly interesting result
appeared in the case of duopoly, where under certain conditions each
firm would wish to create gaps in the market, so that the range of
qualities available would be limited. Sutton and Shaked considered both
horizontal and vertical differentiation in their analysis. One example
of vertical differentiation was a natural oligopoly, which they had
considered at length in other work. One possible approach was to imagine
a sequence of decisions, first on the qualities of goods to be produced,
second on their prices (using the Nash equilibrium concept for both).
Sutton and Shaked conjectured that a unique equilibrium might not exist
in the case of vertical differentiation: this would allow scope for
policy intervention to affect the outcome.
The session devoted to the strategy and organization of the firm
included presentations both of theoretical work and of its applications.
Claude Crampes (Toulouse) and Michel Moreaux (Toulouse)
discussed 'Vertical Integration and Increasing Returns'. They considered
the case of a good sold on a competitive market and produced using two
inputs, one produced competitively, the other by a monopoly. If that
monopolist takes control of the market for the final output as well,
does it necessarily follow that total production will fall? Crampes and
Moreaux conclude that it may not, because the price of one of the inputs
to the user (now the monopolist) will fall, and production may rise. In
particular, with increasing returns to scale in the production of the
final good, and no substitutability between the inputs, vertical
integration will definitely increase output.
Alexis Jacquemin (Louvain) presented joint work with Marcel Boyer
on 'Organizational and Industrial Actions for Efficiency and Market
Power'. They sought to explain the existence, predominance and
persistence of large corporations, and proposed a framework for
interpreting the recent industrial organization literature on this
issue. The analysis distinguished on the one hand between the firm's
actions at the levels of production and of organization, and on the
other hand between strategic actions and those intended to raise
efficiency. This led to a focus on the strategic actions taken at the
organizational level, which they saw as the key link between research on
transaction costs and organization and work on strategic entry
deterrence.
The same literature was considered from a quite different viewpoint by Ian
Hilton (Unilever), who spoke on its relevance to business planning.
He stressed three major themes. Analyses of competitive strategy had
drawn attention to the possibilities of influencing the degree of
competitive pressure for certain products by launching other products
directed at different segments of the market. This illuminated the
process by which entry was discouraged, and emphasised the concepts of
credibility, reputation and commitment. The theory of repeated games had
also proved useful in analysing situations in which the firm was likely
to encounter the same competitors on different markets and at different
times. A second theme was again product differentiation, where empirical
work had shown that the best market performances were explained less by
the relation of quality to price than by the creation of sufficient
differentiation from competitors' products. Finally, research on the
decision-making structure of the firm had largely clarified the choice
between the advantages of decentralization and the necessity of
centralizing major strategic decisions.
Roger Guesnerie (EHESS) presented joint work with Jean Tirole on
'The Economics of Research and Development', in which they surveyed a
wide range of recent theoretical literature. Guesnerie and Tirole
focussed on the comparison between the private and social value of
innovation in a system with patents, and the analysis of different forms
of contests (competitions) among firms for innovations. Their synthesis
of these issues, broad though it was, still permitted only brief mention
of other important problems, such as the firm's internal strategy for
efficient search, the duplication of innovative effort among competing
firms, the interactions between R&D decisions and the other
strategic decisions of firms, and the financial aspects of the R&D
process.
'The Logic of Vertical Restraints' was discussed by Patrick Rey (ENSAE),
presenting research also done jointly with Jean Tirole. They sought to
assess the welfare costs and benefits of agreements between a monopoly
supplier and the distributors of its products. Such agreements can take
the form of quotas, exclusive territories, franchises and minimum resale
prices. Under the assumption of perfect information a variety of market
structures yielded the same profits to the monopolist. Suppose access to
information is asymmetric, however, as may occur if the distributors
have better knowledge of demand conditions and distribution costs. The
outcome in this situation will depend on the degree of risk aversion of
the distributors. There are cases which would appear to justify
government intervention to exclude some types of agreements, Rey
concluded.
The remaining papers in the sessions on industrial policy, industrial
structure and trade emphasised applied work. John Vickers
(Nuffield College, Oxford) discussed 'Privatization'. He focussed on the
case of natural monopolies, although clear examples of this, he argued,
were less common than had previously been thought. Privatization
involved issues both of ownership and of market structure. The
efficiency gains from the transfer of ownership to private hands were
uncertain, but there could be large gains from liberalization and
opening up markets to competition. Once ownership was transferred,
however, liberalization would be harder to achieve. Yet the data needed
to guide liberalization were often not available until privatization had
been effected. Vickers illustrated these points using the example of
British Telecom and outlined specific policy recommendations regarding
the resale of transmission capacity, the licencing of other public
networks, other cable companies, the regulation of tariffs, and the role
and powers of the Office of Telecommunication (the new regulatory body).
Sir Adam Ridley (Cabinet Office) discussed selected problems of
'Industrial Policy in the UK' in his presentation to the Colloquium.
Policies toward state enterprises had evidently stressed
denationalization (privatization), but there were important issues which
had not been resolved. They included: the extent of unavoidable natural
monopoly, on which belated and still insufficient empirical work seemed
to support Vickers's view; the appropriate regulatory structure for a
privatized firm with elements of natural monopoly, especially with
regard to pricing rules, cross-subsidization, and entry barriers; and
the desirable structure for distribution, particularly questions of
franchising and regional decentralization. In dealing with the private
sector, Ridley noted that, although in principle the present UK
government did not wish to intervene, it had not renounced industrial
policy altogether. Their objective was a shift of emphasis away from
declining industries towards support for new technology; but steel,
textiles, agriculture, and the motor industry were examples where
involvement was still important. Ridley maintained that research to date
contained few useful lessons for policy-makers on the elimination of
fiscal and legal obstacles to entrepreneurship. Finally, Ridley noted
that the government now accepted that it might be possible to make
better use of the #5 billion it spent on R&D and had put in hand a
scrutiny of the current allocation; but he recognized that this was as
much a political as an economic question.
In the discussion, several of the academic economists argued that there
was research available which was relevant and yet was ignored or not
properly applied. They suggested that until it could be shown that such
research could actually influence policy and that funds would be
forthcoming for detailed empirical work, it would be difficult to
stimulate academic interest in such applied topics. Transport (notably
buses), textiles (the MFA) and agriculture (the CAP) were all cited as
examples. Policy- makers as well as the press seemed to focus
excessively on the macroeconomic policy issues associated with fiscal
and monetary policy.
David Ulph (Bristol and CEPR) described two new research projects
concerned with major industrial policy issues: the differences between
the abilities of existing firms and of new entrants to spot profitable
opportunities; the ability of existing firms to adapt to changing
factor- and product-market conditions; and the trade-off between the
flexibility needed for adaptation and the commitment needed for
successful investment and strategic behaviour toward actual and
potential competitors. The projects dealt specifically with the
emergence of new products, bringing together research on product
differentiation and literature on innovation. They also dealt with
labour market barriers to industrial change, seeking to apply the
insights of implicit contract theory.
'Competitiveness of the Industrial Structure and International
Specialization' was discussed by Jacques Mistral (ENSAE). He
considered the sources of competitiveness and their impact on the
balance of trade. Much of the empirical analysis dealt wtih long-run
phenomena, illuminated by data covering over a century. Changes in
openness and in technological leadership were related to external
disequilibria and structural stability.
Alasdair Smith (Sussex and CEPR) outlined the 'Computable General
Equilibrium (CGE) Model of the European Economy' which he proposed to
build with Tony Venables (Sussex and CEPR). Venables elaborated
some of the principles underlying the model in his talk on 'Trade under
Imperfect Competition and Strategic Behaviour' (see his article in CEPR Bulletin
No. 12). Smith and Venables plan to incorporate significant details of
industrial organization and international trade into a multi-sector
model of the EEC economies. The key features of increasing returns to
scale, product differentiation and imperfect competition will help the
model to explain intra-industry trade and to analyse trade and
industrial policies. Smith and Venables will simulate the effects of
specific policy measures, including tariff changes made by a single
country and by several acting simultaneously, regional and competition
policies, and the consequences of exogenous shifts in technology.
Venables sketched a theoretical two-country model with increasing
returns and free entry, in which he showed the effects of trade and the
consequences of both tariff policies and industry subsidies.
The final talk was given by David Young (NEDO), on 'Trade
Patterns and Industrial Change' in the United Kingdom. This was based on
extensive empirical work done in NEDO on sectoral trade performance over
long periods, and much of the discussion complemented the presentation
by Mistral. Young also considered alternative policies for restructuring
industry, and in particular, subsidies to R&D.
Other participants in the colloquium included Francois Bourguignon
(EHESS), Pierre-Andre Chiappori (EHESS), and Richard Portes
(Birkbeck, EHESS, and CEPR). All participants agreed that the Colloquium
had been extremely valuable in bringing together closely related work
from the two countries. Various possibilities for collaboration and
research visits were explored, some of which have already been followed
up. It was particularly important that the topics combined theory,
empirical work and policy analysis in a field which is central not only
to policy and political debate in each of the two countries, but also to
the economic relations between them.
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