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Strategic
Trade Policy
Chip off the old bloc
Recent developments in the theory of international trade have
suggested that the scope for interventionist trade policy may be greater
in imperfectly competitive markets than is suggested by traditional
analyses of international trade under perfect competition. Doubts have
been expressed both about the empirical robustness of some of the
theoretical models and about the likely magnitude of the effects of
policy interventions. These questions can only be resolved by
confronting theoretical models with observed data. CEPR and the National
Bureau of Economic Research (NBER) have since 1986 carried out a joint
programme of research on `Empirical Studies of Strategic Trade Policy'
with this objective. The programme is funded by the Ford Foundation,
with additional funding from the German Marshall Fund of the United
States. Alasdair Smith (University of Sussex and CEPR) and Paul
Krugman (MIT, CEPR and NBER) organized a workshop at the University
of Sussex on July 8/9 to discuss work in progress in the research
programme.
Two papers presented at the workshop were concerned with international
competition in the market for commercial aircraft. In `Simulating
Competition in the Market for Large Transport Aircraft', Gernot
Klepper (Kiel Institute for World Economics and CEPR) focused on the
role of economies of scope, that is, the effect on a firm's costs of the
size of its product range. Klepper presented a simple model which he
used to analyse the development and the production of large passenger
aircraft. His model avoided many real world complexities, ignoring the
length of the product cycle and competition between large and small
aircraft, and supposing that decisions to purchase aircraft are made at
only one point in time.
There are two firms in Klepper's model, each with a production
technology characterized by significant fixed costs and marginal costs
which fall as a result of learning-by-doing. Klepper lacked reliable
estimates of the important parameters in the model. In particular, the
extent of substitutability between aircraft and other inputs in the
production of air transportation services is a key parameter in the
analysis, but its value is difficult to estimate. Klepper assumed that
each firm takes the other's sales levels as given when making its own
sales decisions (Cournot behaviour). He found that the characteristics
of the equilibrium under this assumption were very sensitive to changes
in the parameters of the model. He then developed a version of the model
in which firms produced more than one type of aircraft and benefited
from economies of scope, and he found that such economies have important
effects on the equilibrium of the model. Klepper concluded that further
development of the model was required before it could be used to analyse
the effects of government policy in the aircraft market.
Paul Krugman (MIT, CEPR and NBER) also focused on the same
industry in `Problems in Modelling Competition in the Aircraft
Industry', written jointly with Lael Brainard (MIT). Krugman argued that
it is empirically inappropriate to treat the aircraft industry as
characterized by small-group competition, huge development costs and a
steep learning curve. Other features of the industry were also
important, according to Krugman and Brainard: aircraft are long-lived
capital goods, and there are long-term supplier-customer relationships
between aircraft manufacturers and airlines.
The authors argued that, as a result, competition in the aircraft market
might best be modelled by a variant of the `contestable market' theory.
This hypothesis suggests that potential entry into the industry causes
existing firms to set prices at a level determined primarily by the
estimated average costs of potential alternative producers. Aircraft
capital costs represent only around 20% of the total costs of running an
airline and there is little scope for substitution between aircraft and
other inputs entering into the production of air travel services. These
factors, in conjunction with estimates of the overall demand for travel,
suggest that the elasticity of demand for aircraft is low. Why then, in
an industry with small numbers of firms and very inelastic demand, are
prices not well above costs of production? Krugman and Brainard
suggested that the lowest-cost firm in the market sets a price that is
constrained by the average cost that the next-lowest-cost firm could
have achieved if it were to have taken the market. The lowest-cost firm
then sells all it can at that price. After the firm has captured the
market it does not attempt to exploit its monopoly position by
increasing prices: the long-term relationship between aircraft producers
and airlines gives the firm an incentive to maintain its reputation. If
this description of pricing behaviour were correct, there is no case to
be made for government subsidies to encourage entry into the industry on
the grounds of excess incumbents' profits, since any profits that can be
made by such a policy are less than the required subsidy. There is a
case for forcing down incumbents' prices in the interests of consumers,
but that would best be done without incurring the costs of a new
entrant.
Discussion of these two papers explored several aspects of the models
used. Was it plausible to assume that an intrinsically dynamic model of
production and competition could be `collapsed' into a static model in
which pricing and production decisions were made at the start of the
production process? Questions were also raised about the sensitivity of
the models' behaviour to assumptions concerning their parameter values:
whether economies of scope should affect both fixed and variable costs,
whether con ventional wisdom on the size of learning effects is
reliable, and whether demand elasticity is likely to change over time.
Responding to questions about the different market structure assumptions
in the two papers, Krugman argued that Klepper's Nash-Cournot assumption
was inconsistent both with the apparently low demand elasticity and the
price competition that seem to characterize the industry. Klepper,
however, maintained that the role of market share forecasts in firms'
plans and the fact that Airbus Industrie, at least, faced capacity
constraints, provided evidence supporting his Cournot assumption, i.e.
that firms take rivals' sales levels as given.
Richard Baldwin (Columbia University and NBER) examined the
techniques used in recent work on the empirical evaluation of strategic
trade policies in his paper, `On Taking the Calibration out of
Calibration Studies'. Such evaluations, Baldwin noted, are inherently
difficult for three reasons: there is no general agreement on how to
model imperfect competition; important data on costs, prices and market
shares at the firm level are often unavailable or unreliable; and
industrial targeting policies can result in such dramatic changes in
industry structure that standard empirical tools are of little use. The
models used in empirical studies of trade policy are based on
theoretical considerations, but there is often little information
available concerning the values of the para- meters in these models. As
a result, researchers `calibrate' the model by choosing parameter values
such that the model reproduces the observed data in a base year. These
parameter estimates, Baldwin remarked, are based on only a minimal
amount of data and thus can be subjected neither to statistical analysis
nor even to a satisfactory sensitivity analysis.
Baldwin discussed how his earlier study (with Paul Krugman) of the
semiconductor industry could be modified to take account of these
criticisms, although he stressed that his work was still at a
preliminary stage. The industry is characterized by strong `learning'
effects: the yield of usable semiconductor chips from a particular plant
rises with the cumulative production of chips by the plant. Baldwin used
data on the US market for semiconductors and on sales by individual
firms to estimate the parameters both of the demand curve and of the
producers' yield curves; these estimates differed substantially from the
parameter values used in the earlier study. Baldwin suggested that the
standard errors of the parameter values could be used to construct
confidence intervals for the welfare results.
Discussants of Baldwin's paper agreed that in general one should use
more information when it is available, but they worried about the
difficulties that could result. For example, when parameters are
estimated on the assumption that both Japanese and American producers
find it profitable to produce, there is an inconsistency if the model
estimates then imply that only one set of producers will in fact enter
the market.
Richard Harris (Queen's University, Kingston) presented a paper
written jointly with Victoria Kwakwa (University of Regina) on `The 1988
Canada-United States Free Trade Agreement: A Dynamic General Equilibrium
Evaluation of the Transition Effects'. Harris and Kwakwa focused on the
medium-term effects of removing trade barriers between the United States
and Canada using a numerical general equilibrium model. Trade-induced
unemployment can arise in their model, so that the adjustment costs of
trade liberalization can be brought into the economic evaluation of free
trade. As in Harris's earlier work on the evaluation of trade policy
changes, the model used was one in which firms are imperfectly
competitive and have economies of scale; but as a result of sluggish
wage adjustment there is both frictional and natural unemployment in the
labour market. To simulate the effects of the agreement, Harris and
Kwakwa assumed that trade barriers would be gradually reduced to zero
over a 10-year period and that the full effects would appear over a
20-year period. The simulations suggested that trade liberalization
would cause employment to rise and lead to entry and exit of firms at a
modest rate. Trade volumes rise, with Canadian imports rising more than
exports (implying that some currency depreciation would be required to
restore current account equilibrium). Free trade has little effect on
labour reallocations, and it raises both real and nominal wages. The
authors also carried out sensitivity analyses with respect to some of
the key parameters of the model. Harris noted that their results were
quite different from those obtained in the Michigan model of world
trade, which is based on the assumption of competitive firm behaviour,
so that it seemed that introducing imperfect competition has a dramatic
effect on the evaluation of the effects of trade liberalization.
In `Industrial Organization and Product Quality: Evidence from South
Korean and Taiwanese Exports', Dani Rodrik (Harvard University)
examined the transition by industrializing countries from producing
standardized, labour-intensive manufactures to more sophisticated,
skill-intensive goods. Rodrik analysed the hypothesis that such a
transition is more easily achieved when the domestic industry is highly
concentrated. Firms cannot easily provide accurate signals to export
markets of the true quality of their product, and perceived quality
depends on other firms' quality as well as the true quality of the
firm's own product, it is argued. This gives rise to an externality
which discourages firms from investing in quality: improvements in
quality may not generate major export sales unless other firms invest in
improved quality as well. It is easier to overcome this externality in
more concentrated industries.
The comparison of South Korea and Taiwan provided a test of this
hypothesis since these two countries are similar in many respects but
have radically different industrial structures, with Korean industry
much more concentrated than in Taiwan. Rodrik obtained evidence on
differences in product quality from data on the unit value of the two
countries' exports to the United States. He compared 49 fairly
disaggregated product classifications in which at least one of the two
countries had exports to the US exceeding $100 million. In 30 out of the
49 classes, Korean unit values were higher, a statistically significant
difference. Further, using Japanese unit values as a measure of product
quality, Rodrik found that the difference between the Korean and the
Taiwanese unit value premia increases with product quality. He concluded
that the results have no normative implications but do suggest the
desirability of further research on the links between concentration and
industrial development.
Richard Harris observed that even at the disaggregated product level
used in Rodrik's paper, there is a substantial problem of product
heterogeneity within a single classification. Other participants noted
differences between Korea and Taiwan apart from their degree of
industrial concentration <196> in their distribution systems, in
the pattern of foreign ownership of firms, in their financial markets,
in the degree of government involvement in promotion of high technology
sectors and in the trade restrictions they face in the US market. These
differences might also explain observed differences in export unit
values.
Klaus Zimmerman (Mannheim University) investigated the relation
between domestic and export prices in `Relative Export Prices and Firm
Size in Imperfect Markets', co-written with Lorenzo Pupillo (University
of Pennsylvania). If domestic and foreign markets are segmented by
transport costs, and if market power has no influence on price-cost
margins, one would expect firms to charge higher prices abroad than in
at home. Zimmerman and Pupillo tested this hypothesis using the results
of a large-scale Italian survey of firms' pricing behaviour. This
evidence indicated that prices were higher in the home market. Zimmerman
interpreted this as indicating that market power affects margins and
that firms face less elastic demand in foreign than in home markets.
Further, increasing firm size and market concentration tend to be
associated with lower relative export prices, while higher export shares
are associated with higher relative export prices.
Paul Krugman commented that in a market for a homogeneous product with
Cournot behaviour by firms, the price-cost margin should depend on
demand elasticity and the firm's share, so it is not clear why firm size
should be associated with margins. The effect of exchange rate changes
on the results was also raised, but Zimmerman argued that all firms
faced the same exchange rate so that exchange rate effects were unlikely
to generate significant differences between firms. It was also noted
that Zimmerman's analysis faced `simultaneity' problems: he had argued
that market shares influenced the relationship between export and
domestic prices, but shares in both home and foreign markets were
clearly determined by firms' pricing behaviour.
The workshop concluded with two brief presentations of work in progress.
David Ulph (University of Bristol and CEPR) and L Alan Winters
(University of Wales and CEPR) discussed the implications of introducing
inter-sectoral mobility of skilled labour into numerical models of
imperfect competition, along the lines suggested in theoretical work by
Dixit and by Grossman. Anthony Venables (University of
Southampton and CEPR) discussed joint work with Michael Gasiorek
(University of Sussex) and Alasdair Smith (University of Sussex
and CEPR) on tariffs, subsidies and retaliation in a numerical model of
imperfect competition. Preliminary results from a four-country model (in
which the `countries' were the EC, the USA, Japan and the rest of the
world), applied to two industries, indicated that while imperfect
competition implied a welfare-increasing role for import tariffs and
export subsidies, that role was greatly diminished in the presence of
effective competition policy.
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