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The
Impact of 1992 on European Trade and Industry
Recent issues of the Bulletin have reported the results of several
research programmes on the consequences of the completion of the
internal market in 1992. Existing estimates of the effects of market
integration remain very preliminary, however, and many important issues
have yet to be adequately addressed. These include, for example, the
effects of integration on internal EC technology and taxation policies
and the consequences of these policies, the implications of `1992' for
the Community's trade with both its traditional EFTA partners and the
potentially valuable new East European markets, and the possible effects
of international trade in general on intra-EC trade, in particular how
this may promote or hinder the realization of the predicted gains.
Many of these issues were discussed at a conference on `The Impact of
1992 on European Trade and Industry', held by CEPR, the Centro
Interuniversitario di Studi Teorici per la Politica Economica, and
Confindustria, at Urbino, Italy, on 15/16 March 1990. The conference was
organized by L Alan Winters and Anthony Venables,
respectively Co-Director of and a Research Fellow in CEPR's
International Trade programme, and Stefano Micossi of
Confindustria. CEPR is grateful to Ente Nazionale Idrocarburi for the
use of its conference facilities, and to the UK Department of Trade and
Industry and Foreign and Commonwealth Office for the financial support
provided as part of the Centre's research programme on The Consequences
of `1992' for International Trade. This research is also funded by the
Commission of the European Communities under the SPES programme.
The Gains from Integration
Anthony Venables (University of Southampton and CEPR) presented a
paper on `Completing the Internal Market in the European Community:
Factor Demands and Comparative Advantage', written jointly with Michael
Gasiorek and Alasdair Smith, in which they employed a general
equilibrium approach to analyse the consequences of 1992 for output,
factor demands and factor prices. They considered five EC `countries',
plus the `rest of the world', where each country is endowed with capital
and three types of labour. The manufacturing sector is divided into a `numeraire'
(perfectly competitive, composite) sector and 13 manufacturing
industries, which are all assumed to exhibit increasing returns to scale
in an imperfectly competitive environment.
Their results showed that the output changes consequent on 1992 will
result in increased demand for skilled labour relative to unskilled, but
that the effects on factor prices will depend on the relative factor
intensities of the numeraire sector and the manufacturing industries.
According to their model, in France, West Germany and the UK,
`professional and scientific' labour will experience the largest
relative increase in demand, while in Italy and the `rest of the EC',
`other non-manual' workers will experience the largest increase. For
example, they estimate that the completion of the internal market will
cause the real wages of `professional and scientific' workers in the UK
and France to rise by 0.65% and 0.43% respectively, while the
corresponding figures for `other non-manual' workers are predicted to
fall by 0.17% and 0.13% respectively.
In the discussion that followed Paul Brenton (University of
Wales, Bangor) and John Whalley (University of Western Ontario)
suggested that it would be desirable to distinguish between the gains
due to the pro-competitive and rationalization effects of market
integration. Whalley also noted that the welfare effects had not been
computed in the model, while Brenton suggested that since the estimates
for the `rest of the Community' were consistently larger than for the
individual countries, a further disaggregation, and in particular a
North-South distinction, would be useful.
In a paper on `External Effects and Europe's Integration', written
jointly with Ricardo Caballero, Richard Lyons (Columbia
University) examined the possibility that firms may gain from external
economies of scale over and above the internal economies that are widely
expected to follow from 1992 (as measured by Gasiorek, Smith and
Venables, for example). Since the use of aggregate EC data would bias
the measurement of external returns to scale by internalizing any
country-specific external returns, Caballero and Lyons used national
data to determine whether any such international external effects exist
in addition to the purely national external effects detected in their
own previous studies of the US and of individual European economies.
They found that a 1% increase in the average level of economic activity
as a result of the completion of the internal market will yield an
additional dividend to integration of only 0.1% as a result of these
external effects. These results do not necessarily imply that the
European Commission's estimates of the gains from 1992 are too low,
however, since the disaggregate estimates of internal increasing returns
to scale used in this model are lower than those used by the Commission.
Hence the direct effects of 1992 on economic activity may be lower than
expected, in which case the indirect external effects
will have only smaller output effects to magnify.
In the discussion that followed, Alasdair Smith (University of
Southampton and CEPR) raised doubts about the robustness of the results
and suggested that they might be attributed to various factors. In
particular, errors of measurement at the aggregate and two-digit levels
of manufacturing or an inappropriate choice of instrumental variables
could be sufficient to generate the differences in the observed
elasticities. Other participants suggested that these international and
national effects could be attributed to factors such as the
international transmission of productivity shocks and pro-cyclical
business start-ups. In reply Lyons said that the instruments employed
were relatively robust and that the measurement error problem could not
be large enough to generate the observed results.
Internal Effects of External Competition
Most research into European integration to date has ignored the
influence of world trade on the behaviour of European producers. Riccardo
Faini (Johns Hopkins University) and Alberto Heimler
(Confindustria) presented the first of two papers on these issues: `The
Multifibre Agreement and the Quality of Production of Textiles and
Clothing after 1992'. They focused on how EC producers might make a
`strategic quality choice' for their products in order to take advantage
of the barriers to trade with the EC that third-country producers will
continue to face. Thus their paper relates closely to the issues of
protection and quality choice by exporters facing trade restrictions,
which have received considerably greater attention in the literature.
They studied the `quality response' of the Italian textile and clothing
industries, which are protected against imports from developing
countries by the Multifibre Arrangement.
Their results showed that any combination of quality increase or
decrease for domestic and foreign supplies may be generated, depending
on the assumptions made about the cross- effects of quantity and quality
on costs and the prices consumers are willing to pay. More specifically,
for imports of textiles and clothing from 17 countries to the four major
EC markets for the period 1982-7, Faini and Heimler estimated that the
quality differences within each market explained around half the
difference in the unit values for the different exporting countries.
They also found that developed countries generally supplied
lower-quality textiles over the whole period, and that their quality
displayed no clear trend, whereas there was a strong trend for the
quality of clothing to improve, which was noticeably stronger in
developing than in industrial countries.
In the discussion that followed, the participants noted the difficulties
in measuring quality responses of this type, and of distinguishing among
price movements resulting from changes in quality, trade restrictions,
and income growth and exchange rate movements. Carl Hamilton
(Institute for International Economic Studies, Stockholm, and CEPR) also
noted that quality responses will also depend on the market structure of
the protected economy.
The Community's external trade may also have wider effects on firms'
behaviour. André Sapir (Université Libre de Bruxelles and CEPR)
presented a paper on `The Discipline of Imports in the European Market',
written jointly with Alexis Jacquemin, in which they considered the
conflicting influences of the scale economies to be realized as a result
of integration and the anti- competitive effect to be expected as the
number of firms competing in each country falls, and the importance of
EC competition policy in obviating this anti-competitive force. Actual
or potential imports from outside the Community may serve to reduce EC
firms' market power, thus reinforcing the pro- competitive effect of
integration and possibly providing an alternative to explicit
competition policy.
They related price-cost margins to intra-EC import penetration, extra-EC
import penetration and a set of variables characterizing industrial
structure, for over 100 industries in each of the `Big-Four' EC
countries. Only extra-EC imports exerted any significant disciplinary
effect on price-cost margins. They found, however, that non-tariff
barriers (NTBs) to intra-EC trade protect EC producers by restricting
trade in goods originating outside the Community, and they concluded
that the EC should seek increased freedom of world trade in the Uruguay
Round. Sapir cautioned, however, that if a small number of foreign firms
were to dominate EC sales, then the liberalization of external trade
could have a perverse effect, in which case strong competition policy
would still be necessary.Much of the discussion focused on econometric
issues, in particular the difficulties in accounting for the influence
of capital intensity on industries' reported profit margins,
interpreting the internal and external trade coefficients, and measuring
the effects of NTBs. Damien Neven (INSEAD and CEPR) said that
reducing NTBs to internal trade would be of greater benefit to
non-member than to member countries, since they were more severely
affected by the restrictions as they stand at present.
Market Integration and the Rest of Europe
The Community currently has several treaties with non-EC European
countries governing their access to the EC market, which are under
review in the light of the forthcoming full integration of the internal
market. Several of these countries have applied for membership of the
Community, and the review process is further complicated by the changing
political and economic situation in Eastern Europe. The arrangements
that will govern East-West trade in the future are of particular concern
to the southern members of the Community, which are widely perceived to
have a similar pattern of comparative advantage to the East European
economies (specializing in the production of low-skill, labour-intensive
and agricultural goods). If this perception is broadly correct then the
southern members' expected gains from 1992 might be diminished if
Eastern Europe is granted significant trading concessions. If on the
other hand East-West trade is principally of an intra-industry nature,
then there is potential for them to make even larger gains.
Damien Neven (INSEAD and CEPR) and Lars-Hendrik Röller
(INSEAD) presented a paper on `European and EC Integration', in which
they sought to determine whether this widespread perception of Eastern
Europe's comparative advantage is valid by assessing the economic
rationale underlying the existing pattern of East-West trade. They
provided a descriptive analysis of the trade flows between Comecon
countries and a sample of Western countries (including EC and EFTA
countries, Japan and the US) in terms of size, direction and commodity
content. They reported the results of a preliminary econometric study of
the net trade between the `Big-Four' EC countries and Comecon for 29
manufacturing industries over the period 1975-87. The model included
explanatory variables that were chosen to represent both inter-industry
and intra-industry determinants of trade as well as trade barriers.
Their results showed little evidence of significant trade based upon
traditional patterns of comparative advantage, but displayed strong
evidence of intra-industry trade in both capital-intensive and
human-capital-intensive sectors. They therefore concluded that the
southern members of the Community should have little to fear from the
increase in East-West trade in the run-up to 1992. Neven and Röller
emphasized, however, that their results were all predicated on the
hypothesis that the current pattern of East- West trade reveals the true
pattern of comparative advantage between East and West, despite having
been managed by the central authorities in Eastern Europe throughout the
post-war period.
In the ensuing discussion, many participants questioned the validity of
this assumption and hence the value of the trade statistics currently
available. Fabrizio Onida (Universitŕ Bocconi, Milano) pointed
out that 70% of East-West trade was in non- manufactured products and
that energy prices were by far the most important determinant of the
level and the pattern of Comecon countries' trade. Onida also noted that
certain components of trade viewed by Neven and Röller as
intra-industry trade in fact involved products with different energy
intensities, and were therefore consistent with traditional patterns of
comparative advantage.
In a paper on `1992 and EFTA', Victor Norman (Norwegian School of
Economics and Business Administration, Bergen, and CEPR) analysed the
dilemma faced by the small, open EFTA countries in their negotiations
with the EC about mutual trade arrangements or full membership. Their
smallness suggests the potential for significant gains from unrestricted
access to an integrated market, while their existing openness and
reliance on comparative advantage suggest the possibility that most of
the gains that might be expected from integration have in fact already
been achieved.
Focusing particularly on Norway and Sweden, Norman reported a number of
empirical estimates of the scale economies and competitive gains to EFTA
from the integrated market, the extent of unexploited comparative
advantage between the EC and EFTA, and the losses to EFTA from a more
protectionist external policy. His results suggested that modest scale
economies and competitive gains are to be expected in manufacturing, and
much larger potential gains in services. As regards comparative
advantage, wage differentials between EC and EFTA countries are so small
that 1992 should have little effect on the broad pattern of
inter-industry specialization, although there may be substantial gains
at the level of individual industries. Finally, he found that while a
more protectionist external trade policy could significantly dampen the
gains to EFTA from integration, it would certainly not reverse them.
Carl Hamilton, John Whalley and Peter Holmes
(University of Sussex) questioned whether a new bilateral EFTA/EC trade
agreement of the type currently proposed was necessary for the EFTA
members to enjoy the benefits of free trade with the Community, and
suggested that the search for such an agreement may owe more to fears
about access to EC markets in the longer term and EC competition policy
than to the debate over immediate gains and losses. Norman agreed with
this view, and pointed out that most of the gains concerned were home
country gains which individual countries could derive unilaterally.
Thus, he suggested that the proposed trade agreement was primarily
concerned with problems of political economy and with providing a
constitutional bulwark for EFTA governments against domestic
protectionist pressures.
Whalley noted in particular that the agricultural policies of many EFTA
countries were even more protectionist than the CAP, and suggested that
such a trade agreement might help their governments to impose a degree
of discipline on their agricultural sectors. Norman replied that the
gains to EFTA from the abolition of its own agricultural support would
be even greater than those to be obtained from joining the CAP, so that
EFTA's agricultural sectors were in favour of joining the Community in
order to protect themselves from even more severe cuts in domestic
subsidies.
The Dynamic Effects of `1992'
In static terms the principal aim of completing the internal market in
1992 is to remove the remaining barriers to the free movement of goods
and factors in order to realize the gains of the type described by
Gasiorek, Smith and Venables above. It is hoped, however, that increased
competition and market integration will also enhance the EC's dynamic
efficiency by providing a larger market in which to develop new
products, obtain technological advances and promote new research and
development ventures generally. Such dynamic effects will be
significantly affected by the EC's policies on technology, corporate
taxation and foreign investment.
David Ulph (University of Bristol and CEPR) presented a paper on
`Technology Policy in the Completed European Market', in which he
focused on the dynamic gains to be expected from the EC's increased
potential for technological advance, by presenting a theoretical model
in which firms undertake R&D in order to reduce future costs and
thus improve future profits. Ulph noted that the current EC technology
policy of encouraging the formation of research joint ventures (RJVs)
seems to be motivated by an intention that Europe should regain its
former world leadership in technology. From an analysis of the effects
of this policy, Ulph concluded, however, that this is an inappropriate
criterion for the design of technology policy, and that a policy of
encouraging RJVs is not necessarily desirable once the possibility of
market failure is taken into account. Further, where there are potential
gains from the formation of RJVs, market forces will not necessarily
produce the right amount of co-operation, and the losses from market
failures may be substantial. This does not necessarily mean that a
policy of promoting RJVs is bad, but rather that the expected gains
cannot be taken for granted and will depend on the particular
circumstances of specific joint ventures.
Various participants in the ensuing discussion noted that the reduction
of future costs is only one motivation for R&D. Arye Hillman
(Bar-Ilan University) suggested that a more important aspect of research
was competitive product development, in which there is typically only
one winner, or at most a small number. Other participants suggested that
the information structure, the learning structure and the process by
which information is traded had to be specified more fully in order for
the appropriate policies to be identified. In reply, Ulph accepted all
these points but noted that incorporating these developments would
require a significantly more sophisticated model.
Another issue that will assume increased importance as the internal
market nears completion is corporate taxation, since remaining
differences in methods and rates of taxation across countries may affect
firms' choice of location and thus cause distortions from the optimal
allocation of resources. In a paper on `Corporation Tax and Foreign
Direct Investment', Michael Keen (University of Essex) presented
a framework for the evaluation of taxation policies and argued that
corporation tax has no place as a means of extracting revenue from
foreign nationals in an integrated Community. It should therefore be
neutral to both the import and the export of capital (in order to ensure
that investment decisions are not affected by considerations of
differential tax rates or of double tax relief), even if autonomous
national tax rates are to be retained.
Keen presented a large taxonomy of corporate taxation methods for both
domestic and foreign firms and considered the conditions under which the
two types of neutrality might be achieved. He concluded that full
neutrality can best be achieved by giving parent multi-national
corporations (MNCs) full credit for foreign tax payments underlying
dividends received from affiliates, while taxing (or subsidizing) new
equity injections into affiliates at the same rate.
A number of participants acknowledged that tax neutrality is desirable
among EC members, while maintaining that the ability of member states to
collect revenue from affiliates in non-member countries must be
preserved. Ian Wooton (University of Western Ontario) suggested
that the taxation model should also take into account MNCs based outside
the Community. John Whalley noted that international tax treaties
in general were in disorder and argued for a counterpart to GATT to
monitor developments in this field. Riccardo Faini asked whether
transfer pricing might enable MNCs to avoid domestic taxation and how
this might affect the results. In reply, Keen agreed that it was
desirable to take account of external MNCs, but maintained that transfer
pricing did not play a significant role since in effect it is
intra-company borrowing.
Stefano Micossi (Confindustria) and Gianfranco Viesti
(Universitŕ Bocconi, Milano) presented a paper on `Japanese Investment
in Manufacturing in Europe', in which they considered the disquiet
aroused in some EC countries by the high level of Japanese FDI (foreign
direct investment), which is often perceived as a means of circumventing
EC-Japanese voluntary trade agreements.
Their analysis of the consequences of this investment and the various
policy options available to the member states showed that the expected
gains to the Community from such investment are likely to be
concentrated in the localities in which it occurs, to the disadvantage
of other countries. They also found that Japanese FDI in European
manufacturing is still relatively small at present, and confined to
scale-intensive, mass-production, assembly industries and electronics,
but that it is growing rapidly in both scope and magnitude. They
concluded that an EC- wide policy on FDI should be a priority not just
after 1992 but also in the run-up to it.
Hideki Yamawaki (Wissenschaftszentrum Berlin für
Sozialforschung) and John Whalley both noted that a substantial
element of Japanese FDI in EC countries was directed towards the
establishment of dealer networks and the provision of customer services.
Such investment complements trade and should not be regarded as barrier
jumping.
The papers presented at this conference will be published in early 1991
in a volume edited by L Alan Winters and Anthony Venables.
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