Cenotaph unveiling, 1920
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The experience of war shapes communities and future wars

Countries currently involved in active warfare – Ukraine, Russia, and Israel most prominently – have launched intense mobilisation campaigns to expand their armies. This column examines what compels ordinary men and women to fight. Specifically, the authors study how the memorialisation of British soldiers who died in WWI affected civic capital in the communities they came from, and whether that spirit shaped the behaviour of soldiers in WWII. Subsequent generations of soldiers from those communities were more likely to also give their lives in battle, and to be commended with military honours.

Data from the Uppsala Conflict Data Program indicate that 2022 was the year with the largest number of fatalities in state-based conflicts in over three decades. According to the Global Peace Index, produced by the Institute for Economics & Peace, the world has become progressively less peaceful over the last 15 years. Countries currently involved in active high-intensity warfare such as Ukraine, Russia, and Israel have launched intense mobilisation campaigns to expand their armies with fresh recruits. What motivates these men and women to fight, to take often fatal risks on the battlefield?

The actions of individuals in war pose a paradox for social scientists, especially for economists. Combat represents a topical example of a collective action problem, whereby most benefits from fighting accrue to a third-party – for example, the nation – while costs fall squarely on those who fight, particularly those who die (Campante and Yanagizawa-Drott 2015). It is therefore hard to rationalise the behaviour of soldiers in battle as motivated by pecuniary cost/benefit calculations. Yet, nations have long found individuals willing to engage in combat. A series of recent papers in economics and political science attempt to understand what motivates them to fight. Studies have focused on different drivers such as propaganda (Barber and Miller 2019), religious and cultural beliefs (Beatton et al. 2019), public recognition (Ager et al. 2021), and state repression (Rozenas et al. 2022), among other factors.

In a recent discussion paper (Carozzi 2023), we turn to this question by studying how past deaths in combat affect a community’s values and, through those values, how they shape combat motivation for the next generation of soldiers. Specifically, we study how the deaths of soldiers who fought in WWI affected civic capital in the communities these soldiers came from and, through this effect, shaped the behaviour of soldiers in WWII. For this purpose, we conduct an empirical analysis that focuses on the British experience in the two World Wars.

Great War remembrance in the UK

Over 700,000 British servicemen died fighting in WWI, making it by far the deadliest war in the long history of the British Army. This severe shock triggered a wave of commemoration and remembrance that became a characteristic feature of British life to this day. A day of remembrance, instituted in 1919 to commemorate the Armistice of 11 November 1918, has been celebrated every year since with parades and ceremonies. The ceremonial laying of wreaths at the Cenotaph in Whitehall on Remembrance Day 2022 was one of the first public acts of King Charles III after his coronation. It is around this Remembrance Day that the Poppy Appeal is still held annually, with over 30 million of the well-known commemorative poppies produced by the Poppy Factory each year.

In Great Britain alone, over 50,000 war memorials were built after WWI (IWM 2024). These monuments can still be found in towns and villages throughout the country and were often built using funds raised by local communities. They serve as tangible symbols of the sacrifices that community members made in the war and call new generations to exhibit similar behaviour (see Figure 1).

Figure 1 Message in Southern Hospital Great Hall, University of Birmingham 

Figure 1 Message in Southern Hospital Great Hall, University of Birmingham 

Notes: Birmingham University First Southern General Hospital WWI Memorial Plaque, ref no. WMO/236786.

Great War deaths, local communities, and battle motivation in WWII

We can use the context presented by the UK in the first half of the 20th century to explore whether sacrifice in past wars has lasting effects on local communities by changing the behaviour of subsequent generations. We ask both if sacrifice in WWI had an impact on civic capital in the interwar period, and if these deaths affected the actions of the next generation of soldiers in WWII. Our hypothesis is that past acts of sacrifice and their commemoration can affect combat motivation because they foster values that encourage and normalise pro-social behaviour. That is, people raised in communities in which past generations are commemorated for their self-sacrifice will develop a set of values that emphasise collective action, and this will affect their behaviour. Building on previous work (Guiso et al. 2011), we refer to these shared prosocial values as ‘civic capital’.  

To test this hypothesis, we built a database combining information from individual-level WWI and WWII records on mobilised servicemen and deaths during the war. We geolocate these records to individual parishes of origin and use these parishes as our unit of observation in much of the analysis. For the sake of illustration, Figures 2 and 3 represent deaths per capita in WWI and WWII, respectively. We can observe that there is substantial between-parish variation in death rates in both wars. The same can be said about mobilisation rates in WWI (not shown).

Figures 2 and 3, deaths per capita in World War 1 and World War 2

The first major finding in our empirical analysis is that community-wide soldier deaths in WWI strongly predict a community’s losses in WWII, as well as the likelihood that local soldiers are awarded gallantry medals in that conflict (see Figures 4 and 5). Critically, we use a shift-share instrumental variable strategy to establish that these connections are causal and not being driven by inherent, pre-determined social and economic characteristics of communities or their residents, such as their health status, income levels, or cultural factors.

Figures 4 and 5 Deaths per capita, World War 1 versus World war 2 and Deaths in World War I and honours in World War 2

We then use different measures of civic capital at the local level to study the role played by the transmission of prosocial values in explaining the observed changes in soldier behaviour during WWI. Because measuring a community’s civic capital is characteristically difficult, we use different outcomes as proxies for this (largely unobserved) variable in the interwar period: the creation of charities, the establishment of British Legion branches, the building of high-quality memorials (as measured by Listed status), and election turnout rates. We find a positive and significant effect of WWI deaths on all of these outcomes, lending support to the notion that a community’s sacrifices during WWI led to an increase in civic capital. Using tools borrowed from the mediation literature, we show suggestive evidence indicating that it is this process of civic capital accumulation and transmission that explains the results relating WWI deaths with WWII behaviour.

All told, our results strongly indicate that deaths taking place during a war, and their remembrance by subsequent generations, can be powerful determinants of value formation and future combat motivation. Our findings have several implications. They indicate that the experience of past wars can complement other forms of public effort to increase morale, such as propaganda campaigns or public recognition of actions in service. A darker interpretation is that war begets war by increasing the resources available for future conflicts. Because cultural transmission operates – at least in part – through local networks, this also implies that the human costs of conflict can become concentrated in particular locations, even if the locations themselves are not part of the battlefield.

The extent to which the legacies of past wars still influence British communities remains an open question, and exploring the enduring effects of war deaths is an ongoing focus of our research efforts. Equally, the extent to which these results can be generalised to other contexts remains unclear. If indeed the British experience in the first half of the 20th century is somewhat representative of broader patterns, this means that current conflicts will shape the values of communities that survive those conflicts and influence the combat motivation of future generations. We hope to explore these issues in future work.


Ager, P, L Bursztyn, L Leucht and H J Voth (2022), “Killer incentives: Rivalry, performance and risk-taking among German fighter pilots, 1939–45”, The Review of Economic Studies 89(5): 2257–92.

Barber, B and C Miller (2019), “Propaganda and combat motivation: Radio broadcasts and German soldiers’ performance in World War II”, World Politics 71(3): 457–502.

Beatton, T, A Skali and B Torgler (2019), “Protestantism and Effort Expenditure on the Battlefield: Soldier-Level Evidence from World War II”, Royal Melbourne Institute of Technology, unpublished paper.

Campante, F and D Yanagizawa-Drott (2015), “The Intergenerational Transmission of War”, NBER Working Paper No. w21371.

Carozzi, F, E Pinchbeck and L Repetto (2023), “Scars of War: the Legacy of WWI Deaths on Civic Capital and Combat Motivation”, CEPR Discussion Paper No. 18343.

Guiso, L, P Sapienza and L Zingales (2011), “Civic Capital as the Missing Link”, Handbook of Social Economics, vol. 1, 417–80.

Imperial War Museum (2024), War Memorials Register.

Rozenas, A, R Talibova and Y Zhukov (2022), “Fighting for Tyranny: State Repression and Combat Motivation”, American Economic Journal: Applied Economics, forthcoming.