Aner Sela is a Professor of Marketing at University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University. Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences and intuitions, the technologies they use, and seemingly unimportant features of the decision context. He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.