W. David Bradford, Ph.D. is the Busbee Chair in Public Policy in the Department of Public Administration and Policy and Adjunct Professor in the Department of Economics at the University of Georgia. He was formerly the Director and founder of the Center for Health Economic and Policy Studies at the Medical University of South Carolina (MUSC) and has been a visiting faculty member at Yale Medical School and a tenured faculty member in the Department of Economics at the University of New Hampshire. Dr. Bradford is Co-editor of the peer-reviewed journal Health Economics Letters. He is also on the Board of Directors for the International Health Economics Association, on the editorial board for the journal Health Economics, and is on the oversight boards for both the American Health Economics Conference and the Southeastern Health Economics Study Group. Dr. Bradford has significant experience with funded research, serving or having served as Principal Investigator on 19 extramurally funded research projects, and has been a permanent member of the Health Services Organization and Delivery study section for the National Institutes of Health. A significant component of Dr. Bradford’s current research involves the role of time and risk preferences on health care related decisions. This includes several projects that assess time and risk preferences of individuals and determines the effects of those preferences on the demand for health care and on health insurance choices. His other primary current research area involves evaluating the impact of various reproductive health policies on individual health and behavioral outcomes. He is also active in the area of prescription pharmaceutical markets, including the role of FDA policies, off-label utilization and advertising.