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From “Plan B” to “Plan V”: What the UK economy needs to reboot and rebalance growth

The recent announcement that Pfizer will close its main UK research lab (where Viagra was created) is the latest bit of bad news to bite the British economy. This column argues that the UK government’s austerity programme is only making growth prospects worse. Instead of Plan B, it says that the government needs the economic equivalent of Pfizer’s little blue pill – a “Plan V”.

Britain, along with most of the developed world, has been through the worst recession since the 1930s (Eichengreen and O’Rourke 2010) and more pain is set to come as the government’s austerity programme bites. With the economy contracting at the end of last year by 0.5% and Pfizer shutting down its main UK research lab (which created Viagra), the Chancellor is looking for the economic equivalent of Pfizer’s little blue pill to boost the UK economy - a ‘Plan V’.

How to get back to growth: A Plan B to extreme austerity

The UK Government’s plan A was a sharp acceleration in budget consolidation following its election in June 2010. Whereas Alistair Darling had committed to raising taxes and cutting spending by 5% of GDP by 2016/17, Chancellor Osborne brought the plans forward by a year and increased the budget consolidation to 7% of GDP: the toughest since the Second World War. He also “frontloaded” the consolidation so more pain is going to be borne this year than under Labour’s plans.

Austerity was necessary – the question is how much and how quickly. The accelerated austerity of the present government endangers the recovery, but it also risks longer-term growth because of the premature scrapping of fixed capital and human capital. For example, many of those losing their jobs are becoming long-term unemployed who will not recover their skills. Long-term unemployment is particularly dangerous as these individuals give up searching for jobs and reduce pressure to keep wage-inflation low.

In my opinion, the accelerated austerity programme is fundamentally a mistake because it is grounded in an overly pessimistic view of the UK’s potential output. Just as there was exaggerated optimism over the improvements of the supply-side engendered by financial markets in the pre-crisis period, now there is excessive pessimism with some prophets of doom suggesting the UK has permanently lost 7%-10% of its capacity. This ignores real improvements in relative UK performance over the past decade and a half.

Unfortunately, this irrational anti-exuberance risks becoming a self-fulfilling prophecy. Extreme austerity leads to premature capital scrapping which in turn fulfils the expectation of lower growth.

But don’t we need this extreme austerity to reassure bond markets? We are in the realms of psychology, but I believe that the March 2010 budget contained a credible deficit reduction programme. Britain’s debt is not enormous by historical standards (79% vs. a three century average of 118%), it has a long maturity and we have never had a formal default. The UK is not Greece. The advantage of frontloading the pain is more political than economic – voters’ memories are short, so in 4 years’ time the pain will hopefully be forgotten.

Reasons to be cheerful?

Despite all the doom and gloom about UK economic performance, the overall position relative to other countries has actually been rather good. The UK had the fastest growth in per capita GDP of the six major advanced countries since 1997 (see Figure 1), even including the savage downturn of the last few years. Part of this was due to labour-market policy supporting high employment rates. But an improvement also took place in productivity which has long been Britain’s Achilles heel (see Figure 2). Output per worker overtook Germany’s and bridged some of the gap with France. Although the gap did not close with the US – the US has enjoyed a “productivity miracle” since the mid 1990s – so just to keep hold of the tiger’s tail was quite an accomplishment.

Figure 1. UK growth performance is good: Annual average per capita GDP growth, 1997-2010

Figure 2. GDP per worker relative to UK in selected nations (UK=100), 1979-2009

Human capital is one important factor which helped raise productivity, with the proportion of college-educated workers almost doubling since 1997 from 15% to 27%. Tougher competition policy and an improved innovation performance also played a part. Still, a sizeable productivity gap remains whose roots lie in innovation and management.

Mind the productivity gap

Britain has great strength in elite science, producing 14% of the world’s top scientific papers with less than 1% of the world’s population. Only the US does better, and the UK surpasses the US considering scientific output per dollar of university funding. But commercialising these inventions to profitable ideas remains a problem. Not only does the UK devote less of its national output to Research and Development (R&D), this proportion declined from the late 1970s (see Figure 3) just as other nations were upping their R&D investments. This decline was halted and partially reversed in the mid-2000s due to the introduction of a more generous tax and funding regime for R&D and science.

Figure 3. Research and development as a share of GDP

It is a truism that the amount of spending on “hard” technologies is less important than how these investments are used. After all, new technologies are available the world over, but why do some countries and firms appear to make much better use of them than others?

The man on the street’s answer is easy: “It’s management, stupid”. Economists have been traditionally sceptical of this explanation, however, in large part because it is so difficult to credibly measure management. Over the last decade I have led a major research effort with Stanford’s Nick Bloom and Harvard’s Raffaella Sadun to do just this (e.g. Bloom and Van Reenen 2007). It turns out that the common sense answer was right all along. Management really does matter.

Figure 4. UK management mid-table by international standards

The UK is distinctly mid-table in the management league. The US leads the pack and there is a “Premier League” of Japan, Germany, and Sweden. Emerging countries like India and China are unsurprisingly at the bottom, but they are not too far behind Southern European nations such as Greece and Portugal.

Although the cross-country averages are eye-catching, there is huge variation of management within every country. Three factors turn out to be major drags on management quality: low competition, human capital, and primogeniture (i.e. selecting the CEO as the eldest son of the firm’s founder). These three factors account for essentially all the gap in management between the UK and the US.

How to foster long-term growth: Plan V

What should a growth strategy look like? It must have three elements: modesty, prescience, and realism. Modesty means admitting that the UK doesn’t know exactly where growth will come from. But what it needs is to get the conditions right in the country so that ideas flourish and firms can easily grow to exploit these opportunities. Prescience means a rough and ready mapping out future growth sectors and realism means deciding where its comparative advantages lies (both current and nascent).

The most important conditions are:

  • Competition - Trade policies (such as reinvigorating the Doha Round) and a more flexible planning regime would be important policy wins here, as would strengthening market discipline in the public sector. The problem of public spending is not the level, but how it is spent. Evidence from hospitals, for example, shows that increased competition between trusts helps improve management and save patient lives.
  • Taxation - The level of taxation is less important than simplicity, stability, and absence of distortions. As an example, we could abolish the 100% relief on inheritance tax for business assets within family firms. This distortion encourages family firms which reduce productivity through poor management.
  • Human capital – The UK does well at the top end of the skills distribution with big increases in graduates, but very badly at the bottom end with large proportions of innumeracy and illiteracy. Reforms to underachieving schools, strengthening apprenticeships, and maintaining support for low income families to stay at school are necessary.
  • Financial markets – The catalyst for the global crisis and subsequent Great Recession was the implosion in the financial sector. A major issue here is dealing with the problem of many banks being “too big to fail”. This requires a mixture of regulation and reducing the size of institutions carrying systemic risk.
  • Innovation – Ideas are promiscuous. They benefit the imitators more than the original inventors, so the market will under-provide investment in innovation. The social returns to R&D for example, are about twice as high as private returns. Doing more R&D helps a country like the UK catch up with leading nations both through imitation, but also through a faster diffusion of knowledge. You need some trained scientists to know what the breakthroughs are at the frontier of knowledge. This means generous support to basic science and also maintaining and strengthening the current system of R&D tax credits. By contrast, the plan to introduce a “patent box” to subsidise existing intellectual property is a waste of money as it will do nothing to encourage R&D. The £1 billion a year cost of the patent box could be better spent on other innovation incentives.

Guessing future growth sectors seems like a fool’s errand. But we do have some ideas of where these are – for example, healthcare, education, green technologies, business services, and digital businesses. Similarly the UK has clear comparative advantages in areas such as bio-pharmaceuticals, financial and business services, creative industries, and some areas of information and communication technologies (e.g. Autonomy and ARM). So the task is not hopeless – it is hard to be precise, but there are examples, such as higher education.

Higher education is a sector where the UK has some comparative advantage with globally recognised universities that attract the second largest proportion of overseas students in the world. In order to create a better higher education market, the increase in the fees cap and the reduction in direct subsidy are the right direction of travel, even though the speed and uncertainty are creating severe problems. More damaging, however, is the decision to cap net immigration at 100,000 per year, as well as the cut in “tier 1” visas for the exceptionally talented and the threat to the Post Study Work Visa. This is economic suicide, and the British government should be doing the exact opposite – making it much easier for the very talented to come to the UK to work and study. This will boost a major sector, increase innovation and productivity and may even help curtail inequality by providing more competition for the highly educated.

There is, however, still a lot to be optimistic about: the UK made progress in bridging the productivity gap since 1997. But if it remains excessively pessimistic about its potential capacity, the UK will continue down the current path of severe austerity. The end of this journey will indeed be anaemic growth and poor employment prospects for years to come. It’s time for a Plan V.

This column is based on a lecture at the London School of Economics, “Where is Future Growth Going to Come From?” See here.


Bloom, Nicholas and John Van Reenen (2007), "Measuring and Explaining Management Practices Across Firms and Countries," The Quarterly Journal of Economics, MIT Press, vol. 122(4), pages 1351-1408, November.

Eichengreen, Barry and Kevin H O’Rourke (2010), “A tale of two depressions: What do the new data tell us?”, VoxEU.org, 8 March. 


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