Justin Sydnor is an Assistant Professor at Wisconsin School of Business at the University of Wisconsin, Madison. Prior to joining the Wisconsin School of Business faculty in 2010, Sydnor was on the faculty in the economics department at Case Western Reserve University. He earned a Ph.D. in economics from UC Berkeley in 2006 and a BA in economics from the University of Wisconsin, Madison in 2001. Sydnor conducts research at the intersection of economics and psychology.