Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor at Tilburg University (The Netherlands) and Professor of Marketing at the Catholic University Leuven (Belgium). He has been on the faculty at the Erasmus University of Rotterdam, a Visiting Professor at HKUST (Hong Kong), and a Visiting Research Scholar at UCLA and the University of South Carolina. His work has been published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Econometrics, among others. He has won best-paper awards at Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002), and Technological Forecasting and Social Change (2000). He is an Associate Editor with the Journal of Marketing Research and with the International Journal of Research in Marketing, and an Academic Trustee with the Marketing Science Institute. He also serves on the Editorial board of Marketing Science, the Journal of Marketing, the Journal of the Academcy of Marketing Science, Marketing Letters, the Review of Marketing Science, and the Journal of Interactive Marketing.