Roselinde Kessels is assistant professor of statistics at the Department of Data Analytics and Digitalization of Maastricht University in The Netherlands and a research fellow of the JMP division of SAS Institute. Her specialties lie in health econometrics, discrete choice experiments, experimental design and choice modelling. Before joining Maastricht University, Roselinde was a postdoctoral researcher at North Carolina State University and at the University of Antwerp in Belgium sponsored by the Flemish Research Foundation (FWO), and also a part-time lecturer at the Université Libre de Bruxelles in Belgium and the University of Amsterdam in The Netherlands. She obtained her PhD at KU Leuven in Belgium. Throughout her career, Roselinde has consulted in the public and private sector, and published in many leading journals such as Health Economics, Social Science & Medicine, Value in Health, Vaccine, Vaccines, International Journal for Equity in Health, Health Policy, Journal of Business & Economic Statistics, Journal of Choice Modelling, and Journal of Marketing Research.