Discussion paper

DP17446 Why Is Exclusivity in Broadcasting Rights Prevalent and Why Does Simple Regulation Fail?

Pay-TV firms compete both downstream to attract viewers and upstream to acquire broadcasting rights. Because profits inherited from downstream competition satisfy a convexity property, allocating rights to the dominant firm maximizes the industry profit. Such an exclusive allocation of rights emerges as a robust equilibrium outcome but may fail to be welfare maximizing. We analyze whether a ban on resale and a ban on package bidding may improve welfare. These corrective policies have no impact on the final allocation but lead to profit redistribution along the value chain.

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Citation

Pouyet, J and D Martimort (2022), ‘DP17446 Why Is Exclusivity in Broadcasting Rights Prevalent and Why Does Simple Regulation Fail?‘, CEPR Discussion Paper No. 17446. CEPR Press, Paris & London. https://cepr.org/publications/dp17446